Craigslist

CRAIGSLIST


PROJECT GOAL

The goal with this website redesign was to refine the design and usability of the website while respecting its public service mission and maintaining a non-corporate, anti-establishment visual styling.

CHALLENGES

1.  Minimal Design changes.2.  Text-heavy website.3.  Multiple back-end system integrations.

HEURISTIC EVALUATION

Craigslist's text-heavy website encourages users to make use of the built-in search engine. The fonts, in combination with the layout, text-alignment, and spacing, create serious readability and scanability issues. And, while the information architecture is strong and intuitive, the structure/layout of the actual post landing and detail pages does not meet Gestalt best practices leading to an overstimulation of the eyes & brain.

Design Element Usability Issue Best Practice Solution
Headline & body copy Poor readability Readability & Scanability New fonts,Improved white space
Form Elements Poor visual design,Lacking hierarchy Fitts' law of proximity,Match between system & real world,Error prevention Clearly labeld forms,User recovery information
Post content No image preview Improved discoverablity,Miller's Law of working memory Added thumbnail imagesto post previews

RESEARCH

  • User personas
  • Competitive Analysis
  • UX/UI best practices
  • Information Architecture
  • Interaction Design
  • Client Mission

CONCEPT & PROCESS

Working within the constraints of maintaining the anti-corporate design aesthetic, a new logo was designed with a focus on increasing memorability of the mark itself. Additionally, a Google-inspired Search landing page was added to the site, as a jump-off point for users. Wireframes using new fonts and a new layout making use of white space to help improve scanability & readability were applied. Once wireframes were reviewed and approved, hi-fi comps were created.

This was a school project and no live content is available.

Craigslist desktop screencaps

SUCCESS

While this design was never destined to grace the real craigslist.com, the design was featured in the popular online magazine, Vandalay Design, as one of 28 Interesting Craigslist Redesign Concepts.

CONTACT ME

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