Cut and Polish Blog

CUT & POLISH BLOG


PROJECT GOAL

Adding a blog to engage Blue Nile's customer base was a marketing-driven effort to provide a relatable source of diamond education, engagement stories, wedding tradition, and on-trend style reports to help drive traffic to the Blue Nile website.

CHALLENGES

1.  No internal development support.2.  Legalities - blog name & domain purchase.3.  Site speed limitations of outside blog sources.

RESEARCH

  • User personas
  • Industry Analysis
  • UX/UI best practices
  • Blogging best practices
  • Blog Platforms
  • Hosting Companies

CONCEPT & PROCESS

Research was presented to our team's Art Director and Copy Editor, whose imput drove the design layout direction. Wordpress was determined to be the best platform for the job given the small budget and pre-existing familiarity. Wireframes and basic information architecture were determined, driven by Marketing. Upon approval, hi-fi comps were designed and handed-off to a contract developer.

SOLUTION

The final solution utilized:

  • 1.  Mobile-first responsive design
  • 2.  Modular, dynamic layout
  • 3.  Aspirational photography
  • 4.  Social Media Integration
  • 5.  CDN server support
  • 5.  Custom WordPress Theme

Click to view live web-page

Blue Nile Blog mobile screencaps

SUCCESS

While slow to take-off, the blog has indeed become a driver to the site - so much so, that the business has decided to support moving the blog to the website in the future.

CONTACT ME

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