Tressa Randolph Portfolio



Identity & Website Redesign

The goal with this website redesign was to refine the design and usability of the website while respecting its public service mission and maintaining a non-corporate, anti-establishment visual styling. The logo redesign was the only element to which more advanced design principles were applied, with the goal of creating a more aesthetically iconic image that provides visual clues to indicate the website's intended purpose. Then, using a search-based landing-page, while still offering the opportunity to browse the column/list style classified ads, it was possible to streamline the search process. Additionally, it was important to take advantage of user-uploaded imagery to improve the navigation process, increasing user browsing speed.

Craigslist || Landing Page

Craigslist Landing Page

Craigslist || Listings Page

Craigslist Listings Page

Craigslist || Category Listings Page

Craigslist Category Listings Page

Craigslist || Individual Listing Page

Craigslist Individual Listing Page

Craigslist || About Page

Craigslist About Page
Tressa Randolph Portfolio


Sign Connections project thumbnail
Sign Connections
Identity & Website Redesign
Craigslist website redesign proposal thumbnail
Identity & Website redesign
PSG Northwest Artists project thumbnail
PSG Northwest Artists
Responsive Wordpress Website
Microsoft Diabetic Lens app proposal thumbnail
Microsoft Diabetic Lens
Smart Phone App
WSDOT app proposal thumbnail
Washington State Ferry
Usability Test Report  project thumbnail
Tressa Randolph Portfolio
Usability Test Report
Del Ray Books project thumbnail
Del Ray Books
Double-sided Poster Design
Bloomsbury, USA illustration project thumbnail
Bloomsbury, USA
Digital Illustration
Tar Valon Cellars label design project thumbnail
Amyrlin Wines
Product Label Design
Tressa Randolph Portfolio