Tressa Randolph Portfolio

 

Puget Sound Group of Northwest Artists

Identity & Website Redesign

The Puget Sound Group of Northwest Artists is one of the oldest established artists' groups in the Pacific Northwest. Highly active in the local community, they wanted to find new ways to expand their membership within the fine arts community through updated identity and website design.

The challenge was to create an identity that was bold, memorable, and readable. Once created, it was then integrated into the design of the website. The website concept combined the modern and the traditional in respect of PSG's long history, while also appealing to a younger, more tech-savvy audience through the use of geometric shapes, a sophisiticated spring color palette, and clean lines. Unfortunately, as is common in this industry, the site has progressed forward and is no longer using this design concept.

PSG Northwest Artists || Home Page

PSG Northwest Artists Home Page

PSG Northwest Artists || Membership Page

PSG Northwest Artists Membership Page

PSG Northwest Artists || Contact Page

PSG Northwest Artists Contact Page

PSG Northwest Artists || Identity Development Process

PSG Northwest Artists Identity Development Process

PSG Northwest Artists || Site Flow Map

PSG Northwest Artists Site Flow Map
Tressa Randolph Portfolio

Portfolio

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Sign Connections
Identity & Website Redesign
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Craigslist
Identity & Website redesign
PSG Northwest Artists project thumbnail
PSG Northwest Artists
Responsive Wordpress Website
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Microsoft Diabetic Lens
Smart Phone App
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WSDOT
Washington State Ferry
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Tressa Randolph Portfolio
Usability Test Report
Del Ray Books project thumbnail
Del Ray Books
Double-sided Poster Design
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Bloomsbury, USA
Digital Illustration
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Amyrlin Wines
Product Label Design
Tressa Randolph Portfolio