Tressa Randolph Portfolio

 

Cut & Polish

The Blue Nile Blog

The Blue Nile Blog was created as part of a Marketing Initiative to reach specific audiences focused on fashion and/or education. Tasked with discovering the best approach for both temporary off-site hosting and design, I began by researching blogging best practices and platforms. Based on the availability & low cost of WordPress, I recommended that we make use of a well known, highly customizable template as the foundation for our blog.

Further research informed our decisions to keep both the interface and the interactions simple and close to industry standard for e-commerce blogs. We allowed aspirational photography to be the hero of our articles, hosting images on our interal CDN to help reduce site speed.

After the blog was developed, I used Google Analytics tracking in an effort to understand which articles resonated with the target audience and showed higher levels of social sharing.

Cut & Polish, Blue Nile Blog || Home & Blog Article Screens || Mobile

Blue Nile Blog, Mobile view

Cut & Polish, Blue Nile Blog || Home Screen || Desktop

Blue Nile Blog, Mobile view

Cut & Polish, Blue Nile Blog || Blog Article Screen || Desktop

Blue Nile Blog, Mobile view
Tressa Randolph Portfolio

Portfolio

Sign Connections project thumbnail
Sign Connections
Identity & Website Redesign
Craigslist website redesign proposal thumbnail
Craigslist
Identity & Website redesign
PSG Northwest Artists project thumbnail
PSG Northwest Artists
Responsive Wordpress Website
Microsoft Diabetic Lens app proposal thumbnail
Microsoft Diabetic Lens
Smart Phone App
WSDOT app proposal thumbnail
WSDOT
Washington State Ferry
Usability Test Report  project thumbnail
Tressa Randolph Portfolio
Usability Test Report
Del Ray Books project thumbnail
Del Ray Books
Double-sided Poster Design
Bloomsbury, USA illustration project thumbnail
Bloomsbury, USA
Digital Illustration
Tar Valon Cellars label design project thumbnail
Amyrlin Wines
Product Label Design
Tressa Randolph Portfolio