Tressa Randolph Portfolio

 

Cut & Polish

The Blue Nile Blog

The Blue Nile Blog was created as part of a Marketing Initiative to reach specific audiences focused on fashion and/or education. Tasked with discovering the best approach for both temporary off-site hosting and design, I began by researching blogging best practices and platforms. Based on the availability & low cost of WordPress, I recommended that we make use of a well known, highly customizable template as the foundation for our blog.

Further research informed our decisions to keep both the interface and the interactions simple and close to industry standard for e-commerce blogs. We allowed aspirational photography to be the hero of our articles, hosting images on our interal CDN to help reduce site speed.

After the blog was developed, I used Google Analytics tracking in an effort to understand which articles resonated with the target audience and showed higher levels of social sharing.

Due to Blue Nile Privacy policies & Non-Disclosure Agreements, I am unable to provide screenshots of any non-public documentation of my processe.

Cut & Polish, Blue Nile Blog || Home & Blog Article Screens || Mobile

Blue Nile Blog, Mobile view

Cut & Polish, Blue Nile Blog || Home Screen || Desktop

Blue Nile Blog, Mobile view

Cut & Polish, Blue Nile Blog || Blog Article Screen || Desktop

Blue Nile Blog, Mobile view
Tressa Randolph Portfolio

Portfolio

Blue Nile Project: Fancy Colored Diamonds
Blue Nile
Responsive Website Redesign; Colored Diamonds
Blue Nile Project: User Accounts
Blue Nile
Responsive Website Redesign; User Accounts
Blue Nile Project: Catalog Filters
Blue Nile
Responsive Website Redesign; Catalog Filters
Blue Nile Blog: Cut & Polish
Blue Nile Blog: Cut & Polish
Responsive WordPress Website Design
Microsoft Diabetic Lense
Microsoft Diabetic Lense
Smart Phone App Design; Thesis Project
Washington State Ferry App
WSDOT
Smart Phone App Design
Whidbey Art Escape Website
Whidbey Art Escape
Responsive Wordpress Website Design & Development
Sign Connections Website
Sign Connections
Identity & Website Redesign
Usability Test Report
Tressa Randolph Portfolio
Usability Test Report
Craigslist website redesign
Craigslist
Identity & Website redesign
PSG Northwest Artists
PSG Northwest Artists
Responsive Wordpress Website
Del Ray Books
Del Ray Books
Double-sided Poster Design
Tressa Randolph Portfolio