Tressa Randolph Portfolio

 

Blue Nile

Project: User Accounts

The goal of this project was to update the non-responsive User Accounts to the responsive format that the rest of the site had already been moved to. While the scope of the project was very limited, we did make as many updates as possible to the UI to bring it more in line with UX best practices.

One of the challenges we faced was working with multiple internal software & hardware systems involved with Customer Service, Returns, Orders, Shipping, and Security.

With a mobile-first focus, we performed research into how other e-commerce accounts function – however, due to the secure nature of user accounts, information was limited. We compensated for limited information through the application of UX best practices and interaction design geared toward minimizing click-rates and maximizing touch-points.

A couple of big wins included updating the online return form & functionality and improving messaging of the shipping status for greater user transparency. All of the updates made resulted in a better user experience and a reduction in call volume to Customer Service for accounts-related questions.

Due to Blue Nile Privacy policies & Non-Disclosure Agreements, I am unable to provide screenshots of any non-public documentation of my processe.

Accounts Sign-In Page || Desktop Only || BEFORE

Accounts sign in page, before responsive design

Accounts Sign-In Page || Desktop || AFTER

Accounts sign in page, after responsive design

Accounts Profile Page || Desktop || AFTER

Accounts profile page, after responsive design

Accounts Returns Page || Desktop || AFTER

Accounts returns page, after responsive design

Accounts Sign-In, Profile, & Returns Pages || Mobile || AFTER

Accounts sign in, profile, and returns pages, after responsive design
Tressa Randolph Portfolio

Portfolio

Blue Nile Project: Fancy Colored Diamonds
Blue Nile
Responsive Website Redesign; Colored Diamonds
Blue Nile Project: User Accounts
Blue Nile
Responsive Website Redesign; User Accounts
Blue Nile Project: Catalog Filters
Blue Nile
Responsive Website Redesign; Catalog Filters
Blue Nile Blog: Cut & Polish
Blue Nile Blog: Cut & Polish
Responsive WordPress Website Design
Microsoft Diabetic Lense
Microsoft Diabetic Lense
Smart Phone App Design; Thesis Project
Washington State Ferry App
WSDOT
Smart Phone App Design
Whidbey Art Escape Website
Whidbey Art Escape
Responsive Wordpress Website Design & Development
Sign Connections Website
Sign Connections
Identity & Website Redesign
Usability Test Report
Tressa Randolph Portfolio
Usability Test Report
Craigslist website redesign
Craigslist
Identity & Website redesign
PSG Northwest Artists
PSG Northwest Artists
Responsive Wordpress Website
Del Ray Books
Del Ray Books
Double-sided Poster Design
Tressa Randolph Portfolio