Puget Sound Group Northwest Artists

PSG NORTHWEST ARTISTS


PROJECT GOAL

The Puget Sound Group of Northwest Artists is one of the oldest established artists' groups in the Pacific Northwest. Highly active in the local community, they wanted to find new ways to expand their membership within the fine arts community through an updated identity and new website.

CHALLENGES

1.  Limited budget.2.  Short timeline.3.  No development support.4.  Client & user technology.

RESEARCH

  • User personas
  • Competitive Analysis
  • Member interviews
  • UX/UI best practices
  • Journey Mapping
  • Information Architecture

CONCEPT & PROCESS

The process began with redefining the logo and color palette for an updated brand identity. After making refinements based on stakeholder feedback, we began concepting for the website. Moving from wireframes to hi-fi comps, and iterating repeatedly based on feedback from the PSGNA membership. Once approved, a Wordpress Theme was purchased, hosted, and customized to meet the new design.

Note: PSG Northwest Artists have since recieved a donation to have a new website built and maintained by a professional company, so no live webview is available.

PSG Northwest Artists Research

SOLUTION

The final solution utilized:

  • 1.  New Logo
  • 2.  Refined, elegant color palette
  • 3.  Responsive mobile-first website design
  • 4.  Secure User Profiles
  • 5.  Membership purchase options
  • 6.  Paypal Integration
  • 7.  Contact form
  • 7.  Interactive map
Puget Sound Group Northwest Artists desktop screencaps

SUCCESS

The PSGNA membership was very pleased with the outcome of the rebrand & website design. A special presentation was created for reveal at a quarterly membership drive & art show. The site was not active long enough to determine success or failure.

CONTACT ME

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