SIGN CONNECTIONS


PROJECT GOAL

As part of this internship I had the opportunity to work for a print shop that was in the process of developing a new brand identity including a new logo, color palette, responsive website, and print collateral.

CHALLENGES

1.  Limited technical support.2.  Three-month timeline.

RESEARCH

  • User personas
  • Competitive Analysis
  • Industry Analysis
  • Competitive Analysis
  • Stakeholder Interviews
  • UX/UI best practices
  • Journey Mapping
  • Information Architecture
  • UX/UI best practices
  • Interaction Design

CONCEPT & PROCESS

After discussions with the owner and lead-designer, review of current concepts, research, and sketching, I presented a number of options for review. Once a logo was chosen and refined, we moved on to the business cabinet, which was to be printed using a special cold foil process to give the oranges, blues and silvers a sheen, while leaving the dark grey, matte. The website template was purchased by the owner and I customized it to suit the print shop. We made the decision to use a single page format for both simplicity and ease-of-use.

Sign Connections Research

SOLUTION

The final solution utilized:

  • 1.  New mobile-first responsive design
  • 2.  New logo
  • 3.  Industrial color palette
  • 4.  Print collateral
  • 5.  Social Media Integration

Go to Sign Connections website.

Sign Connections Mobile screencaps

SUCCESS

The owner reported a positive response to the new brand identity as well as a year-over-year increase in sales as a result.

CONTACT ME

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