Washington State Ferry App

WASHINGTON STATE FERRY


PROJECT GOAL

The objective for this project was to create an application for the Washington State Ferry system to allow users to quickly assess current ferry locations, wait-times, arrivals & departures, cameras, and ticketing information.

CHALLENGES

1.  Pre-existing style guide.2.  Secure-purchase platform integration.3.  Real-time data integration.

HEURISTIC EVALUATION

As there is no existing app for WSF, the evaluation was performed on the WSF website. There were multiple elements on the live site that would be advantageouse to users, including live ferry capacity counter, vessel watch, ferry lot cameras, scheduling, user alert system, and ferry fare secur-purchasing.

RESEARCH

  • User Personas
  • Competitive Analysis
  • User Interviews
  • Journey Mapping
  • UX/UI best practices
  • Information Architecture
  • Interaction design & Specs
  • User Testing

CONCEPT & PROCESS

Working within the existing styleguide for Washington State Ferries, for a consistent look & feel, the project began with sketching and then moved on to wireframing. User testing was performed at the wireframe level, leading to iterations based on user feedback. Next a hi-fi prototype, and new app icon, were developed and user tested again. A final iteration was created for proposal to WSDOT, and a process book created.

To view a Prototype Mock-up of the WSF App CLICK HERE. Please note that not all screens are active at this time.

Washington State Ferry Research

WSF App || Project Proposal PDF

SOLUTION

The final solution utilized:

  • 1.  Mobile App Icon
  • 2.  Ferry schedule & locations
  • 3.  Camera Access
  • 4.  Ferry Route Customization
  • 5.  Secure ticket purchasing
  • 6.  Personalized alerts
  • 7.  Notifications
  • 8.  Live data integration
Washington State Ferry App

SUCCESS

As part of a class project, the success of this project was measured by grade. This project proposal was submitted to WSDOT by the Academic Director of The Art Institute of Seattle, on my behalf.

CONTACT ME

Have a job opportunity you want to share? Shoot me a message and let's chat!

Name


Your Email


Subject


Message